Marketing Director | Ix Art Park Foundation
About the Foundation: The Ix Art Park Foundation is a 501(c) 3 nonprofit organization located in Charlottesville, Virginia. Ix Art Park seeks to empower its community through curating welcoming experiences that provide all community members with an inclusive space to thrive creatively. The Foundation believes that everyone is an artist and every artist deserves space to exercise their creativity. The Foundation manages a 24-hour free mural and sculpture art park as well as the Looking Glass, Virginia’s first permanent immersive art experience, and community-driven event series including weekly markets supporting women and minority entrepreneurs, arts education programs for underserved youth, and creative empowerment programs for the community at large.
Scope of Work
Marketing:
Corporate Communications
Public Relations
Media Relations
Advertising and Promotions
Art Direction
Creative Direction
Content Planning
SEO, SEM, and PPC
Insight and Analytics
Management:
Analyze Processes and Performance
External Partners and Vendor Negotiation and Collaboration
Financial and Budgetary Planning
Freelance Management
Interdepartmental Collaboration
Internship Management
Onsite Festival Management
Program Planning and Development
Purchasing
Branding:
Brand Strategy
Brand Identity
Corporate Identity
Communication Creative Process
Mission and Vision
Research and Positioning
Story and Messaging
Festivals and Programming:
Copywriting and Messaging
Design Digital and Print Assets
Digital Marketing
Event Planning
Paid Advertising
Public Relations
Web User Experience and Ticketing
Design:
Digital Advertising
Email Newsletters
Print Advertising
Print Assets
Social Media
Signage/Wayfinding/Infographics
Web Design
Information Technology:
Data Management
HTML Coding
Infrastructure Systems
Technical Operations and Optimization
User Experience
Web Administration
Web Development
Tourism:
Analytics and Reporting
Grant and Copy Writing
Influencer Marketing and Press Tours
Marketing Strategy and Budgeting
Partnership Management
Print Advertising
SEO Content Marketing
Development/Data:
Corporate Partnership Management
Donor Communications
Donor Database
Event Planning
Fundraising Strategy and Campaigns
Fundraising Data and Analytics
Sponsor Maintenance